Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone.

The three themes of EXPO – Future City, Future Living and Future Home reflect the three themes of Sunderland BID:-

City Pride: changing perceptions and building civic pride by ensuring our city centre is welcoming, safe, clean and attractive for everyone

City Voice: providing a robust and collective voice for our businesses at the highest level to make good things happen to improve Sunderland City Centre’s trading environment.

City Promotion: continuously raising the profile of Sunderland regionally and nationally and create a year-round programme of City-wide activities, high profile events and promotional campaigns.

Bringing the City Centre to life is a priority for both partners and working together to achieve this.